Trend-driven Innovation and Creativity

Overview

Today’s behavioral landscape is both highly fragmented and fast-paced and generating innovative products that match the emerging needs or campaigns that make a difference can be a challenge. If you also believe that life-changing ideas are grounded on solid insights, you are in the right place to find some fresh ones, grounded in current trends: in these sessions, we will learn the basics of trend detection, sketch our own trend radar, and select an emerging trend from our research. From there, working in groups, we will develop 3 insights that match the reality of our trend and generate an idea for a new fictional product, service, or campaign based on our findings.