Creativity that Fights for a Cause

Overview

Whereas it has become more and more important to create and develop businesses based on strategies that do good for people or the planet, it is not as easy to do the same with advertising: a great deal of creativity for good risks to be pitiful, rhetoric, plain and simply ineffective. If as a creative you care for the impact of your work, this is the place for you: in these sessions, we will learn how to distinguish bad from good advertising for impact, we will train our thinking patterns towards effective ideas and we will develop our own campaigns based on a real brief.